You’ve probably seen it yourself. There’s a brilliant local shop, salon, or service in your area — but hardly anyone knows it exists online. Meanwhile, bigger companies with flashy websites and ads seem to pop up everywhere, even when they’re not based nearby.
If you’re running a local business, you’ve likely faced this challenge too. You’re working hard, delivering quality services, and building relationships in your community. But when it comes to showing up online? That’s where things often start to fall apart.
Let’s break down why local businesses struggle in the digital space and, more importantly, what you can do to fix it.
1. They Don’t Have a Clear Online Presence
One of the biggest reasons local businesses lose out online is that people can’t find them. Or when they do, the information is outdated or incomplete.
We’re talking about:
- No website or a poor-quality one
- Google Business Profile not claimed or optimised
- Missing contact details or opening hours
- Social media accounts that haven’t been updated in months
The truth is, if someone can’t find you online or doesn’t trust what they see, they’ll move on. Today, most people Google before they visit — even if you’re right around the corner.
What you can do: Start with the basics. Make sure your business shows up when people search for it. Claim and optimise your Google Business Profile. Keep your name, address, and phone number (NAP) consistent across all platforms. And yes, invest in a simple, mobile-friendly website that gives people the right info quickly.
2. They Don’t Know How to Compete with Big Brands
It can feel frustrating when big chains with deep pockets dominate search results. You might wonder, “How can we even compete with that?”
The answer isn’t to outspend them. It’s to outsmart them.
Big brands have reach, but you have something they don’t — local relevance. Google loves showing results that are close to a searcher’s location. But if your website or content doesn’t mention your local area or services clearly, Google doesn’t know you’re a good match.
What you can do: Use “local SEO” to your advantage. Include your town, neighbourhood, or region in your website content, page titles, and meta descriptions. Create blog posts or landing pages that speak directly to your local audience. If you’re a bakery in Leeds, don’t just say “fresh cakes” — say “fresh cakes in Leeds every morning.” That kind of detail makes a difference.
3. They Don’t Leverage Reviews or Testimonials
Word of mouth has gone digital. Most people now look for reviews before trying a new business. But many local businesses either forget to ask for them or don’t know how to show them off.
No reviews = no trust.
Even worse, if you do get a bad review and don’t respond, it can damage your reputation more than the review itself.
What you can do: Ask happy customers to leave you a review on Google, Facebook, or wherever your audience is. Don’t overthink it. A simple, polite ask at the end of a job or sale can go a long way. Then make sure those glowing reviews are visible on your website and social media. And always respond to reviews, good or bad. It shows you care.
4. They Rely Too Heavily on Word of Mouth
Now, we’re not saying word of mouth isn’t important. It absolutely is. But in today’s world, it’s not enough by itself.
People talk, yes. But people Google more.
Even if someone hears about you from a friend, chances are they’ll look you up online before calling or visiting. If what they find is confusing, inconsistent, or unprofessional, they might go elsewhere.
What you can do: Think of your online presence as your digital shopfront. Keep it fresh, welcoming, and accurate. Share real stories and updates. Don’t let your last blog post be from 2021. Show your personality, your team, and your work. People want to connect with you, not just a name.
5. They Underestimate the Power of Social Media
Some local businesses treat social media like an afterthought. Others try to be everywhere and end up burning out.
The result? Inconsistent posting, low engagement, and no real strategy.
Social media is where your community already is. If you’re not showing up, you’re missing opportunities to build relationships and stay top of mind.
What you can do: Pick one or two platforms where your audience spends time. Post consistently. Share behind-the-scenes moments, customer stories, offers, and updates. Engage with comments and messages. You don’t need to go viral — you just need to be visible and genuine.
6. They Don’t Have a Clear Digital Marketing Strategy
Many local businesses jump from tactic to tactic without a plan. One month they try Facebook Ads, the next they post reels, then they stop altogether.
It’s like throwing darts in the dark.
Without a strategy, it’s hard to measure what’s working or where to invest time and money.
What you can do: Set clear goals. Do you want more footfall? More bookings? More website visits? Based on that, create a simple strategy — which channels to use, how often to post, what kind of content to share, and how to track results.
And if you’re not sure where to start, that’s where we come in.
Let Reach Rocket Help You Take Off
At Reach Rocket Media, we specialise in helping local businesses grow online — without the fluff, confusion, or overpriced packages.
We know the challenges you’re facing, because we’ve helped others overcome them. Whether it’s building a proper website, managing your Google profile, running local ads, or creating a content plan, we’ve got you covered.
We don’t do “one size fits all”. We create digital strategies that fit your business, your audience, and your budget.
Let us help you get found, get noticed, and get more business — right where you are.
Competing online isn’t about being the biggest name out there. It’s about showing up in the right way, at the right time, to the right people.
Local businesses have a unique edge — community, authenticity, and trust. You just need to bring that same energy online.
So take that first step. Fix the basics. Stay consistent. And when you’re ready to level up, let Reach Rocket give you the digital boost you deserve.
